Friday, September 17, 2010

The World`s First "Intelligent Stamp" for Royal Mail

I've mentioned this to a few people recently and found that a lot of folks missed the story. I'll admit that this is probably news that boarders precariously between nerdy and geeky but nonetheless I'm happy to say I thought it was pretty cool and worth a mention.

With the launch of the Royal Mail`s new Great British Railway Special Stamp collection, they decided to do something a little bit different and a little bit exciting. The Royal Mail teamed up with Junaio to create a Royal Mail channel on their platform and to provide online content via smartphones and augmented reality.

By simply pointing your smartphone`s camera onto the stamp when in the junaio application, the online content on the stamp`s theme, which below is a reciting of the "Night Mail" poem by Bernard Cribbins, will automatically launch. RBIT Limited, working with m2end and junaio, has provided a whole new way of interacting with the world of stamps on mobile phones. Following other recent work around smart packaging and the talking magazine, the intelligent stamp is another cool use of the junaio platform to "glue" digital (3D or multimedia) information onto real-world objects.

Philip Parker, Head of Stamp Strategy, Royal Mail, said: "This is the first time a national postal service has used this kind of technology on their stamps and we`re very excited to be bringing intelligent stamps to the nation`s post". He added: "Through Intelligent Stamp technology, our stamps will open up to a whole new world of information, interest and fun to collectors and the millions of people who will receive them on letters in the coming months alike."

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