Ok so it wasn't a bar, it was Edelman's offices on Stephens Green, but there were Bloggers and PR types. All in all the format was simple, a member of each camp gave an overview of what each group are all about, and then we had a group Q&A.
So what did we talk about?
The subject that probably took up the most of our time was how to approach Bloggers, from the perspective of a PR agency. In my own opinion I found it somewhat funny that the main piece of information that the PR guys would walk away with was that Bloggers aren't paid for what we do and we therefore generally have no interest in acting as brand representatives for some global corp. Further to this, it is common practise to send journalists and tv/radio types samples/tickets/freebies (etc. etc.) and yet no one ever thinks of doing the same to Bloggers.
Hopefully the PR guys really did walk away with an understanding that to communicate with anyone, Blogger or not, it is best done on a personal level. Isn't that what every ad tries to do - interact with someone as an individual? Why would you do it differently when you're actually trying to communicate with an individual.
There's another session planned for February, drop Damien a comment if you'd like to go. I'd highly recommend it.
On that note - a huge thanks to Damien for organising the whole thing. Bang up job. Cheers to Piaras too for the kind use of the venue.
Wednesday, January 21, 2009
A Blogger and PR Exec walk into a bar...
Search Guru's Required
Are you a Search Genius?
Do you go to sleep and dream about SEO?
Is Google HQ number 2 on your speeddial?
Then perhaps 2009 is about to get a whole lot better for you! Cybercom (The Digital Marketing People) have two positions that need to be filled:
Speaking from my own personal experience (being a current employee), Cybercom is the best job I've ever had (sorry previous employer types). Great people, top clients, a fun environment and never any two days that are the same.
Seriously, if you're into SEO and PPC check out the jobs.
GreenPix Zero Energy Media Wall
This is the GreenPix - Zero Energy Media Wall. A innovative piece of art, architecture, engineering and creativity. The project's aim was to create a sustainable, digital media technology for the curtain wall of Xicui entertainment complex in Beijing, adjacent to the 2008 Olympic Village. Utilising the largest color LED display in the entire world, and a first-of-its-kind photovoltaic system, the building becomes a self-sufficient organic system.
During the day solar energy is collected, and then by night the same energy is used to illuminate the screen.
The project was designed and constructed by Simone Giostra & Partners, New York. The lighting design and installation were done by Arup, in London.
Tuesday, January 20, 2009
2009 Irish Blog Awards - Nominations
The lists have been unveiled and all nominations can now be viewed for the 2009 Blog Awards. In what is, genuinely, a huge surprise I have been nominated for two awards - Best Tech Blog/Blogger and Best New Comer. To be honest, I'm over the moon. I'd be happy just to think that people are willing to read my ramblings, but that people took the time to nominate me, that just blows my mind.
Thank you so much.
Barack Obama's Inauguration
In case you're stuck in front of your PC and can't make it to a TV, fear not, the fantastic-ness of the internet and modern technology let's you sit right there and watch it all happen....
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