Wednesday, January 21, 2009

GreenPix Zero Energy Media Wall

This is the GreenPix - Zero Energy Media Wall. A innovative piece of art, architecture, engineering and creativity. The project's aim was to create a sustainable, digital media technology for the curtain wall of Xicui entertainment complex in Beijing, adjacent to the 2008 Olympic Village. Utilising the largest color LED display in the entire world, and a first-of-its-kind photovoltaic system, the building becomes a self-sufficient organic system.

During the day solar energy is collected, and then by night the same energy is used to illuminate the screen.

The project was designed and constructed by Simone Giostra & Partners, New York. The lighting design and installation were done by Arup, in London.

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