Augmented Reality Pizza

This is by far one of my favourite Augmented Reality campaigns to date. It's really slick. Just log-on to Papa John's Roadtrip, download and print an icon of founder John Schnatter's 1972 Camaro (that he sold 25 years ago to open his first restaurant), pop it front of your webcam and virtually drive the car. What's really good is that instead of a standalone driving game, while driving you get access to exclusive discounts for Papa John's, displayed on virtual billboards along the virtual road.

In June, Papa John's will also be adding the icon to the bottom of pizza boxes - the first time a brand has made augmented reality available at point-of-purchase.

"Augmented reality is consistent with our continued emphasis on exploring technology in ways that provide better value and connection to our customers, as well as enhance our ability to engage them in ways above and beyond the transaction," said Jim Ensign, Papa John's vice president of marketing communications. "We were at the forefront of online ordering and text ordering, and augmented reality takes our digital marketing approach to a new dimension."

Vinnie's Bis-quits

I can't imagine anyone who doesn't love the Fox's ad on tv at the moment with Vinnie the panda. Though I'm not sure I can watch Criminal Minds with a straight face anymore! Anyway, I got an email today to let me know that Vinnie's role has been expanded and he is now the panda to head Fox's social media campaign. Vinnie will be live on Facebook and Twitter, answering any and all biscuit related questions.

Vinnie will also be writing a blog on the Fox's website, as well as providing visitors with the option to create and send audio and video messages to your friends on Facebook and Twitter, or via email or text. The site also promises a host of online apps that let you chart Vinnie's tour of the UK as he travels to various ‘business meetings'.

Ultimately Vinnie promises to 'sort out' anyone who messes with your biscuits!

Green Crisp Packets

This is an online ad that ran recently on a number of networks. The ad itself isn't ground breaking or anything but to be perfectly honest, I just think it's seriously cool that a company has gone to the trouble to develop this kind of packaging. Kudos!

Malibu 'Island Melon' Update

Just a quick update on my recent Malibu Rum post.

This is the latest of their ads, and is promoting the free 'Island Bowling' mobile game. Hilarious stuff - I have to say it's a pity that these aren't showing on Irish tv (to the best of my knowledge). They also have ringtones for downloading and a Facebook Page that you can follow it all on.

Display Ads: All About the Font

I spotted these two display ads earlier and they really caught my attention. It's nice when you see something really simple yet extremely eye-catching. The two ads were sitting on the same page (with a 468x60 banner that I declined to include as the size would mess with my page structure) and were definitely part of a network-buy (the page was an online media converter that I use and definitely not a site you'd single out for inventory).

The ads clickthrough to www.visitlondon.com - unfortunately a site decidedly less attractive then the ads.