36% of all Advertising will be Online Advertising by 2013

In a report on the British Entertainment and Media Market, PricewaterhouseCooper have concluded that 36% of all advertising will be made up of Online Advertising by 2013. Although these are UK based predictions, the figures indicate an almost 100% increase in Online Advertising spends in just 4 years. This follows an April report from PricewaterhouseCooper that showed UK Online Advertising expenditure had grown by 17.1% year on year in 2008 to £3.35bn, an increase of £540m compared to 2007. This was a growth from 15.5% to 19.2% of total UK ad expenditure.

Phil Stokes, the leader of the entertainment and media practice at Price Waterhouse Coopers, said:
"We anticipate fundamental structural change in many of the business models across E&M sectors to happen imminently. Perhaps surprisingly, a slowing economy will accelerate the migration to digital technologies among both providers and consumers of content, meaning the industry that went into the recession is very different from the one to emerge the other side. Segments will have to consolidate, the least loyal customers have already left, higher quality products will be valued by both consumers and advertisers, and digital distribution will have become mainstream -- commanding fees more in line with its value. For each of the industry's diverse segments, the winners will be those who focus on driving and leading change which delivers real value for consumers."

Tampax: ZackJohnson16

This is an odd one for sure. In fact it's beyond odd, I'm surprised that Proctor & Gamble were able to be convinced that this was a good idea. Don't get me wrong though, I'm not saying it is a bad idea. I'm just surprised that the Brand Manager on this campaign was willing to go down this route. Seriously good move on thier part - forward thinking, risky and definitely leading edge!

The new Proctor & Gamble Tampax campaign is based around 16 year old Zack Johnson. Zack has the mis-fortune to wake up one morning missing his 'boy parts'. Instead Zack has 'girl-parts' and doesn't know what to do. Things get even worse for poor Zack when 9 days later he gets his period.

The campaign utilises online short video interviews with Zacks family and friends, a video-blog, a blog and a micro-blogging feed, all brought through a dedicated microsite. The campaign is not branded with P&G or Tampax but does feature regular mentions of Tampax products from the point that Zack gets his period.

The first episode of Zack's blog already has 6,036 views on YouTube, and his Twitter profile has 973 followers.

Vodafone Twitter-Google Maps Mashup

Vodafone UK have launched a great Twitter and Google Maps mashup that lets users tweet where they’re going on holiday and have it automatically appear on their microsite map. The site also gives a trend analysis of what users are talking about in relation to their holidays.

Users just have to drop the '#ukhols' hashtag, their age, the first half of their postcode and where they're going into a tweet. All of this comes from the same guy that developed the #uksnow hashtag system that allowed users to tweet their post code and amount of snow, to create a truely accurate snowfall map, Ben Marsh.

The whole campaign is designed to promote Vodafone's drop in roaming charges this summer.

Vodafone: Mission Magic

Vodafone NZ have just launched their latest digital campaign to promote their HTC Magic phones. The campaign, called “Mission Magic“, is a treasure hunt being run across the entire country, offering users the chance to win one of 20 HTC Magic phones. From next Friday, 19th June, users have to figure out clues about the phone locations, and they can also subscribe to additional clues by text. Using an onsite interactive Google map, users track campaign progress and can see where and when a phone has been found. On top of the phone, winners get tickets and flights to Auckland for the Black & White Magic party on the 24th June.

In conjunction with the microsite and txt based prizes, The Rock radio station is also giving away a phone each day between today and Friday

Galactic Center of Milky Way

I Stumbledupon this great video of the 'Galactic Center of Milky Way Rises over Texas Star Party'. I love how fluid the stars look. This gives a real sense of how the every star moves independently of each other, while still having an impact on each other. Perhaps it's just the geek in me, but this is totally cool!