Monday, June 15, 2009

Vodafone: Mission Magic

Vodafone NZ have just launched their latest digital campaign to promote their HTC Magic phones. The campaign, called “Mission Magic“, is a treasure hunt being run across the entire country, offering users the chance to win one of 20 HTC Magic phones. From next Friday, 19th June, users have to figure out clues about the phone locations, and they can also subscribe to additional clues by text. Using an onsite interactive Google map, users track campaign progress and can see where and when a phone has been found. On top of the phone, winners get tickets and flights to Auckland for the Black & White Magic party on the 24th June.

In conjunction with the microsite and txt based prizes, The Rock radio station is also giving away a phone each day between today and Friday

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