Augmented Reality: Nokia

I'd be the first to admit that I've been very critical of Nokia lately, but then they come out with something like this and I have to stop and reconsider.

This is the new Nokia future vision video. It's Nokia's showreel of their future innovation concepts - essentially their vision of aspects of future interaction with digital through mobile device and application. Here we see digitally-enabled glasses.



I honestly think this looks really exciting. This is the first seriously innovative application of cutting-edge digital that I've seen Nokia aim for. Instead of the usual 'stick more features on a standard phone', here we see Nokia actually moving outside the box. Of course the question now becomes, how much reality is in this?

I wrote about the innovations being made in contact lenses technology, so surely there is a better chance of seeing these glasses? Stay tuned - as soon as I hear anything I'll post about it.

Halo 3: ODST

Hopefully you've already seen the ad for Halo 3: Believe, because the guys at T.A.G. in San Francisco have created an amazing follow up film for the Halo 3 franchise. For the film T.A.G. have brought together the team behind the Believe film, with direction from Rupert Sanders and effects from Stan Winston Studios. The film sees the heroes from the game brought to life, and was shot across Eastern Europe in underground caves and at an old nuclear reactor.

Outdoor Video Projection

This is just too good not to share (for anyone that hasn't seen it - it's several months old to be honest). It was created by urbanscreen.com and is a "facade projection" installation that they produced. The piece is called 555 KUBIK - "How it would be, if a house was dreaming".

Art Director, Daniel Rossa, said " The conception of this project consistently derives from its underlying architecture - the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers "Galerie der Gegenwart". Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves - describing the constitution and spacious perception of this location by means of the building itself."



Technical Director: Thorsten Bauer
3D Operator: David Starmann
Sound Design : Jonas Wiese

Display Advertising: Interactive

This is a great example of an interactive Banner Ad for a banking product. The ad is for ANZ Now and was created by M&C Saatchi Australia.

There was also a television commercial, known as 'Credits', which features one of ANZ's Small Business Specialists. The ad can be viewed here.

Google Street View - Japan

This is a fantastic animated video from the Google Street View Japan people. Explains the whole Street View process perfectly and is looks stunning too. Absolutely loving this video!