Helena Christensen, Baileys & a VIP Party in NYC

Today Baileys announced the launch its new ‘let’s do this again’ campaign. To help out, Baileys enlisted the help of one of the worlds best-known supermodels, Helena Christensen. The campaign sees the renowned liquor brand offering a lucky Irish fan the chance to win an invitation to an exclusive New York VIP party co-hosted by the supermodel.

The campaign revolves around a collection of never-seen-before shots of Helena as she goes about a normal day in her life. Interestingly Helena was also the photographer on the job so the result is a particularly unique reflection of herself hanging out with her close friends at her upstate New York home. To tie in to this, the campaign asks for fans to share their own unique moments enjoying Baileys with close friends by uploading their own photos to the Baileys Facebook page.

“My most memorable moments are often when I’m with friends because everyone is completely at ease, which makes the atmosphere relaxed and enjoyable. Capturing these special moments on camera is very important to me, because those are the ones that stay with you forever, so to be able to look back at them for the rest of ones life is something to be grateful for and look forward to", said Helena about what inspired her to be part of the campaign.

She continued, “Looking at the images also reminds you of how much great friends mean to you and how important it is to get them all together as often as possible. This is what the new Baileys campaign holds at its very heart, encouraging close friends to enjoy time together more often and I’m thrilled that Baileys joined me and my friends at home in New York for the day.”

Jennifer Kiernan, Baileys Brand manager said, “We’re thrilled to have Helena Christensen on board for the Baileys ‘Let’s do this again’ campaign and very excited about being able to give a lucky Irish person the chance to attend a VIP party in NYC co-hosted by Baileys® and Helena. Irish people love getting together and we like capturing those moments on camera so we can continue sharing them. We’re looking forward to seeing some of those moments where friends have come together to do something they enjoy again uploaded onto the Facebook page over the coming weeks!”

The competition runs until the 16th of December 2010 and is simple to enter. Just get over to Baileys Facebook page and upload a picture of you and your friends having fun.

Arthur Guinness Fund: 1,400 Computers For Reuse In Education

Diageo have just announced that Camara Education will be one of the companies to benefit from the Arthur Guinness Fund. Similarly to last year, the fund will be used to recognise the work of social entrepreneurs from all over Ireland. The aim being to highlight the positive and sustainable impact that these people are having on Irish communities.

For Camara Education the fund will be sourcing 1,400 used computers from all areas of Diageo business in Ireland to be reused by the company for educational use in disadvantaged areas both at home and in Africa. The machines, which had reached the end of their lives from a Diageo business perspective, will be cleaned and reconditioned with educational software before being shipped to African countries including Kenya, Lesotho, Rwanda, Ethiopia, Zambia and Uganda.

Earlier this year, €1 million was awarded by the Arthur Guinness Fund in Ireland and in 2011 funding of up to €1 million will again be made available as well as a comprehensive two year support programme for the awardees. The support programme includes additional expertise and practical support from Diageo Ireland and Social Entrepreneurs Ireland’s alumni network.

Applications are now sought for this second phase of the Arthur Guinness Fund and will remain open until Wednesday, 10th November, 2010. Interested applicants can download an application form here.

Kamchatka: Twitter As Your Website

I would have assumed that folks had seen this (or at least heard about it) but following a conversation with some people on Friday on the options for doing a 'website that's not a website', I found out that not everyone has.

Below is the promo vid for Argentinian digital agency Kamchatka's new website which is based entirely around Twitter. The company setup different profiles to represent different sections of their site and Tweets as the content. It's a brilliant idea and definitely way 'out there'. However, from a practicality point of view I'm just not convinced - especially when you consider Twitter's 4 Day Search Window.

Anyway, have a gander and judge for yourself...

Smirnoff 'Be There' - Nightlife Exchange Project

This evening I was extremely lucky to be invited to pop along to the Clarendon Bar for the next steps in the Smirnoff Nightlife Exchange Project. This evening Smirnoff not only announced which cities had been paired up but also revealed a host of customised Smirnoff Mule cocktails for each location.

The big news is....... Dublin has been sistered with Argentina!

So, on the 27th November 2010, at The Wright Venue Swords, Ireland will receive the best of Argentinian nightlife as selected by the people of Argentina and curated by DJ Ale Lacroix. In exchange, the people of Argentina (Buenos Aires) will be sent the Shane O'Driscoll customised crate, which will be filled with the best of Irish Nightlife.

Of course we're now all wondering what is the best of Irish Nightlife?

Well, thanks to a community of over 40,000 people who made more than 500 suggestions, we can now confirm that the best of Irish Nightlife is...

• To start with there'll be an entertainment extravaganza from DJ Dave DeValera
• Irish food served up in the setting of a traditional Irish pub
• and, a very specially mixed Smirnoff Mule featuring Red Lemonade - a truly Irish phenomenon

Of course the Irish curator, Siobhan O'Dowd, will be putting her expertise into action to ensure that everything that goes into the crate and is shipped to our Argentinian friends will be top notch. Without doubt the South Americans are in for a wild night!

For more information on the crate, and for a chance to win a trip to Argentina to 'Be There', just pop over to the Smirnoff Ireland Facebook Fanpage and get your details in!

The other countries in the Smirnoff Nightlife Exchange Project were sistered as follows:

Australia (Sydney) - Brazil (Sáo Paulo & Rio)
Canada (Toronto) - India (Mumbai)
Great Britain (London) - USA (Miami)
Germany (Berlin) - South Africa (Cape Town)
Lebanon (Beirut) - Thailand (Bangkok)
Poland (Warsaw) - Venezuela (Caracas)

I'll also get a full list up of all the delicious, customised Smirnoff Mule recipes in the next couple of days. Until then, start brushing up on your Spanish!

Have You Claimed Your Place?

The following is a blog post that I wrote for the Betapond Blog. I wouldn't usually cross-share posts but in this case I think it's worth it. Hope you enjoy.

Have You Claimed Your Place?

Every now and again one of the ‘big players’ does something, well, big. Remember when Apple launched the iPhone? Or when Twitter redesigned its layout. Unless you’ve been living under a rock I can’t imagine the latest ‘big’ thing has passed you by – Facebook launched Facebook Places. The world’s biggest social media platform gave us their take on location-based social media, but unfortunately it’s not available to everyone just yet. Or is it?

A quick search of the interweb will reveal that beyond the US and UK, where Facebook Places is up and running fully, the rest of us don’t have to wait for our countries to get placed. By signing up to one of the many free, or paid, VPN (virtual private network) services out there, you can make Facebook think you are in the US or UK and use Facebook Places from any location.

In fact, as it turned out our team here at Betapond, while being based in Ireland (not a location currently placed), were able to develop two of the first Facebook Places Applications with our ‘I Spy Places’ and ‘LoyaltyBuilder’ Apps. So clearly those of us that want to explore this new location-based service from Facebook can.

What we quickly noticed though was that there weren’t any places on Places. Although Facebook has signed agreements with existing geo-location services like Gowalla and Foursquare, there are probably no places showing up in your location if it hasn’t been officially placed. Of course that’s no obstacle, it just means you needed to add places yourself.

Something happened in the last week, however, and I suddenly found that the number of places showing up increased massively. Even while up in Drogheda at the weekend I found that there are now hundreds upon hundreds of Irish entries on Facebook Places. So what you ask? Well for one this is interesting as it may point to an Irish launch of Facebook Places far ahead of the New Year timeline that Facebook previously, candidly outlined. More importantly though it puts the ball suddenly into every Irish business’s court to claim their Facebook Place.


Whether you have one premises or many, each physical location can be claimed as a Facebook Place. Using Betapond as an example, we have two office locations and both have been claimed. We can now use them in the same way as a Fanpage, including the addition of customised tabs (see above). The advantage, before you ask, is that as soon as Facebook Places does go live in Ireland we will be in full control of our properties and could have promotions, competitions or other location-based activities up and running.

So, as I initially said, have you claimed your place?