Thursday, October 21, 2010

Smirnoff 'Be There' - Nightlife Exchange Project

This evening I was extremely lucky to be invited to pop along to the Clarendon Bar for the next steps in the Smirnoff Nightlife Exchange Project. This evening Smirnoff not only announced which cities had been paired up but also revealed a host of customised Smirnoff Mule cocktails for each location.

The big news is....... Dublin has been sistered with Argentina!

So, on the 27th November 2010, at The Wright Venue Swords, Ireland will receive the best of Argentinian nightlife as selected by the people of Argentina and curated by DJ Ale Lacroix. In exchange, the people of Argentina (Buenos Aires) will be sent the Shane O'Driscoll customised crate, which will be filled with the best of Irish Nightlife.

Of course we're now all wondering what is the best of Irish Nightlife?

Well, thanks to a community of over 40,000 people who made more than 500 suggestions, we can now confirm that the best of Irish Nightlife is...

  • To start with there'll be an entertainment extravaganza from DJ Dave DeValera
  • Irish food served up in the setting of a traditional Irish pub
  • and, a very specially mixed Smirnoff Mule featuring Red Lemonade - a truly Irish phenomenon
Of course the Irish curator, Siobhan O'Dowd, will be putting her expertise into action to ensure that everything that goes into the crate and is shipped to our Argentinian friends will be top notch. Without doubt the South Americans are in for a wild night!

For more information on the crate, and for a chance to win a trip to Argentina to 'Be There', just pop over to the Smirnoff Ireland Facebook Fanpage and get your details in!

The other countries in the Smirnoff Nightlife Exchange Project were sistered as follows:
Australia (Sydney) - Brazil (Sáo Paulo & Rio)
Canada (Toronto) - India (Mumbai)
Great Britain (London) - USA (Miami)
Germany (Berlin) - South Africa (Cape Town)
Lebanon (Beirut) - Thailand (Bangkok)
Poland (Warsaw) - Venezuela (Caracas)

I'll also get a full list up of all the delicious, customised Smirnoff Mule recipes in the next couple of days. Until then, start brushing up on your Spanish!

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