Captain Morgan Kicks Off The Party Season

Captain Morgan Switches On Christmas lights On Board Jeanie Johnston

Last Night, Captain Morgan commandeered and lighted up an Irish ship, the Jeanie Johnston on Dublin’s north quays, to officially kicks off party season in Ireland. The party lights decorating the ship will remain switched on into the weekend to inspire Irish people to go forth and party.

Helping to switch on the Christmas party lights was newly recruited ‘Morganette’ Georgia Salpa, who was wearing a specially commissioned dress made from Christmas party lights for the ceremony.

Captain Morgan said, “I’ve been to all the party capitals of the world but the parties in Ireland are by far the best. Forget Christmas shopping season, I am officially declaring the kick off to Christmas party season in Ireland today and what better place to get off to a legendary start than on the quays of Dublin. Oh, and If you are going to party make sure you do it responsibly, Captain’s orders!”

Georgia Salpa commented, “What an honour to help switch on the Christmas party lights with Captain. I’ve been to other Christmas lights ceremonies but this is definitely the most unique. Lighting up a ship was inspired; always expect the unexpected with Captain!”

After switching on the Christmas lights, Captain Morgan hosted a special Christmas party with some of his loyal shipmates and fans.

Keep up to date with Captain Morgan’s adventures on: www.facebook.com/captainmorganireland.

Electric Ireland: Powering Kindness Week

Electric Ireland Launch Charity Initiative Inspired by Kindness to Donate €100,000 to Charity

This Saturday sees the start of a week long campaign from Electric Ireland with the main objective to to generate good will around Ireland. Simply, for the week, people are being asked to do a kind deed. Like I said, simple.

Each kind deed is then logged and assigned to one of three charities. At the end of the week, Electric Ireland will convert these deeds into donations to the charities totaling €100,000. The three charities are: Special Olympics Ireland, Concern Worldwide and Focus Ireland.

You sign up and register your interest at www.poweringkindness.ie and then every deed that you log is passed onto friends, family or strangers and the kindness is shared. There is no limit to the number of good deeds you can do and the charities will benefit from every act of kindness completed during the week.

At the end of the week, the charity with the greatest number of good deeds done in their name will receive a donation from Electric Ireland for €50,000 with the other two charities receiving donations of €25,000.

Deeds can be as simple as making tea for your friend, giving up your seat to a stranger on the train, calling into a an elderly neighbour for a chat, topping up someone’s parking if you see the clampers patrolling, paying for coffee for the person behind you, offering an umbrella to someone being soaked by the rain, the list is endless.
Poweringkindness.ie will host all the details you need to know during the week, including:

• Some inspiration with a list of suggested good deeds
• Check out what good deeds have been logged to date, there may be some well-known faces taking part
• An update on how each charity is doing and how many deeds are assigned to them
• A deed tracker to show where deeds are travelling to – around Ireland, around the world and the route they are taking

The Electric Ireland Powering Kindness week will culminate in an announcement event that will take place on Friday November 23rd in the city centre. At this, the announcement of the charity with the largest amount of kind deeds done in their name will be made.

The campaign will be hosted primarily through www.poweringkindness.ie but you can get live updates through the Electric Ireland Facebook Page, Twitter Account (@electricireland) and following the #poweringkindness hashtag!

Meteor Christmas Ad & New Jingle

Meteor’s new Christmas Jingle Composed by former Bell X1 Brian Crosby

Next week Meteor will launch their 2012 Christmas campaign, “Let’s Get Christmassy”. The campaign will be driven by a new TV ad which debuts Meteor’s new Christmas song composed by Brian Crosby, former member of Bell X1.

Following in the character tradition of Meteor ads, the latest ad will feature a new Meteor character Steve. Steve is followed from the moment he realises that Christmas is here. During the ad we then hear his internal thoughts as he anticipates all the things that he loves about an Irish Christmas. In typical Meteor style, the ad features a series of vignettes capturing Steve getting Christmassy: taking it easy in work; eating a selection box for lunch; abandoning Christmas shopping in favour of drinks with mates; being gifted with an annual supply of underpants by his Mam; being late for Christmas mass; and “enjoying” a Christmas dip in freezing Irish waters.

“We wanted our ‘Let’s Get Christmassy’ campaign to celebrate a very Irish Christmas and all of the things that make Christmas our favourite time of year. There was no Christmas song out there that reflected this so we wrote our own,” commented Lisa Comerford, Head of Brand and Advertising, ‘We were delighted to work with a talent like Brian, who not only composed the song but acted as musical director on the project in its entirety and in conjunction with the creative team at Rothco, Bobby Byrne and Stephen Rogers.”

“The best and most unique things about an Irish Christmas are free or cost very little. These are some of the things that set the Irish Christmas apart and this is what we wanted to convey with our “Let’s Get Christmassy” campaign. Value is what Meteor is all about and our Christmas phone range reflects just that. We have some real Christmas crackers of phones this festive season including exclusive colour ranges not available anywhere else” she added.

The “Let’s Get Christmassy” ads showcase the Meteor device offering for Christmas.

A 10 second sequel ad also forms part of the campaign, developing the storyline, and featuring the hero Steve buying a handset as a Christmas gift for his office crush Sarah.

Created and filmed entirely in Ireland, the Meteor “Let’s Get Christmassy” TV campaign launches Thursday 15th November and will be supported with radio, press, online display and social media from November 19th. #whatmakesmechristmassy.

The ad was developed by Meteor with Rothco and creative team Stephen Rogers and Bobby Byrne, was directed by Mike Ahern and Enda Loughman from Team D.A.D.DY. and produced by Gary Moore from Red Rage Films.

Smirnoff: Yours For The Making

Sarah-Jane Wai O’Flynn, lead singer of the Dirty Epics is pictured under the world’s largest free-hanging mirror ball to announce the Smirnoff “Yours for the Making” campaign.

Smirnoff's latest campaign, Yours for the Making, is a challenge to all their customers and fans, throughout Ireland, to make more of our free time by trying something new on nights out. To drive this, Smirnoff have brought together a collective of the most creative and innovative nightlife experts, including Dirty Epics front woman Sarah-Jane Wai O’Flynn, to uncover extraordinary nights.

To amplify the campaign and create real engagement and feedback, club promoters, night owls and partygoers are being called upon to fuel the search by tweeting their suggestions for new nights to @SmirnoffGB_IRE using #yoursforthemaking. Whether it's a silent disco or rubiks cube party, Smirnoff will reward the best submissions by turning suggestions into reality.

To celebrate the launch and to get people to make the most of the extra hour this weekend, Smirnoff has created a giant mirror ball suspended over London.  Sarah Jane Wai O’Flynn who attended the impromptu set by DJ Maya Jane Coles under the mirror ball, commented, “With an extra hour this weekend, it’s a great opportunity for people to get out and make the most of their night.  I am really excited to be involved in the Smirnoff Yours for the Making campaign in Ireland to find the next big thing in nightlife, I can’t wait to start seeing the ideas coming through and hopefully getting to see some of these ideas become a reality.”

The Smirnoff mirror ball is currently the World’s largest free-hanging mirror ball.

Situated in the centre of London, the giant Smirnoff mirror ball marks the clocks going back this weekend and calls on the 80% of Irish who plan to sleep for longer, to make the most of their extra hour. With over half the population likely to forget the clocks going back all together, the world’s largest mirror ball spinning is not just a bold reminder to set our clocks but also to feel inspired to try something new.

TV advert featuring Caoimhe Rathmone which shows the lengths Chill Insurance will go to get you the best deal on your insurance. Don't stress out searching for insurance when we can do it for you.

An interesting move by Chill Insurance in their latest TV ad - instead of hiring professional actors and actresses they held open auditions for their 120 staff members who fancied themselves as the new faces of Chill Insurance.

I think this was a great move by the firm and shows a trust in their staff. Plus, for an insurance business, I really like the ad. Thumbs up all around.