This is one of the best examples I've seen of an expandable leaderboard ad. The interaction is a fluid user-controlled slide with a corresponding animated (pseudo-video) sequence. The only trouble with running something like this in Ireland is that almost all publishers have strict rules on expandable open and close interactions. Generally speaking it's either click-to-open-click-to-close or mouse-over-to-open-mouse-off-to-close, which almost certainly rules something like this out of the question. A pity really.
Check out these other expandables:
Sony PSP
BT Shredder
Renault: Power Uphill
Tuesday, March 31, 2009
Expandable Banner Ads
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