Wednesday, March 18, 2009

Happiness Factory 3

By now everyone is familiar with Coca-Cola’s Happiness Factory. The first two campaigns have each achieved a huge level of success. Well Coca-Cola have finally launched Happiness Factory 3, in a continuation of the story of what goes on inside a coke vending machine. Happiness Factory 3 includes a new TV ad, a music track, and a series of interactive online games. The whole campaign is called “Yawnbusters.” This part of the story shows us what the factory workers do when they get tired. Why, drink a coke of course!

The TV ad continues the great 3D animation that has become synonymous with the inside of the coke machine. Animation agency PSYOP were again called in to provide their skills.

In a new move, Coca-Cola have teamed up with Warner Music to produce a dedicated music track for the latest campaign. Incorporating Coca-Cola’s 5-note melody from the first two commercials, the music track features Gnarls Barkley’s Cee-Lo, Patrick Stump from Fall Out Boy, Brendon Urie from Panic at the Disco, Travis McCoy from Gym Class Heroes and Janelle Monae. The track is available from iTunes. The track was premiered on MySpace (myspace.com/openhappiness) but is also available on the Coke Facebook page.

Finally, to create a fully interactive campaign, Coke have launched the Happiness Factory 3 microsite, where visitors can play as a factory worker inside the coke vending machine.

Coke describe the Happiness Factory objectives as the promotion of “optimism” and “positivity”. The two feelings that they see as integral to the Coca-Cola brand.

2 comments:

jason said...

the games on the microsite are dope

Philip Florip said...

Happiness is not a destination. It is a method of life. This is a quote by Burton Hills and I firmly believe in it. Yours is a nice blog.