Sunday, March 15, 2009

2012 - This is the end



How would the governments of our planet prepare six billion people for the end of the world?

Roland Emmerich's new movie "2012" will be hitting cinemas this November. The plot is based on the Mayan prophecy that the world will end on December 21st 2012. Marketing for the movie started last November (2008) with the following teaser trailer but since January a number of other channels have come online. The movie microsite has gone live and provides links to two other sites that form the core of a really smart digital marketing campaign. It doesn't stop there though, the character played by Woody Harrelson has both a Facebook profile and Twitter account. Unfortunately the Facebook page is private and there is little Twitter activity but I'm hoping this will change as the launch date approaches.

2 comments:

James Jacob said...

Where did you manage to get the actual lottery ticket from? I managed to track down the Charlie Frost videos on YouTube, thought you'd like a look if you haven't already seen them. There are a few more now, but here's a link the the original set.

http://jamesjacob77.blogspot.com/2009_02_01_archive.html

Christian Hughes said...

Hey James, if you go to the IHC site you can sign up to the lottery to be in with a chance of surviving. Once you stick in your details you get the personalised ticket.