Thursday, April 2, 2009

Compare the Meerkat Out-takes

Without doubt Aleksandr and his Compare the Meerkat campaign have been one of the best campaigns in the last 6 months. Brilliantly simple, extremely funny and integrated into a multitude of digital and non-digital channels. Both tv ads have gained huge viewing rates online, the use of Twitter is superb (with hilarious updates and personalised reply messages) and the microsite itself is straight to the point.

So, in what I hope is not the last time I can post about Compare the Meerkat, here is another hilarious video of 'out-takes' from the ad shoots.

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