Monday, April 27, 2009

Tic Tac Micha

There's nothing better then a well planned and executed gorilla marketing campaign, and Tic Tac Micha is a great example of a gorilla campaign that also pulls in a strong digital aspect.

On a slightly rainy day in Copenhagen, an unassuming geeky looking chap set up what would become the first part of a hugely successful Danish marketing campaign for Tic Tacs. The campaign utilised a viral online video based on the street performance, a campaign microsite and an aggressive ATL campaign. All in all the idea is simple, but as I've said many times before, you don't need something to be complicated to be good.

No comments: