My love of the Compare the Meerkat campaign is probably clear to anyone who has read my previous posts. I think this is a kickass campaign that has developed what could have been a juvenile and unexciting play on words into one of the most creative and humourous ads of the last year.
With that in mind, you can imagine how excited I was when Aleksandr started Tweeting that the website was going to be relaunched with new content. And I definitely had reason to. Picture galleries, family histories, ringtones, the ads and the out-takes; there's so much going on here. This is just brilliant creative work.
Fair play to everyone who worked on this campaign, hats off to you!
Wednesday, April 22, 2009
Updated Compare the Meerkat Website
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