Thursday, April 9, 2009

Economist Turns to Mobile Marketing

In a bit to increase readership, sales and overall awareness, the Economist in India has turned to mobile marketing. With a dedicated mobile channel and a number of strategic sponsorship partnerships, the publication has achieved significant inroads. However, considering the recent explosion of the Indian mobile market this may just be common sense. Anyways, the case study is here.

cheers to Paul for this one, and Tomi whom he got it from

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