Something tells me that the title I choose may find people ending up at this post looking for something slightly different to what they'll find (I'll keep you all up to speed on visitor stats regarding this post!). Anyways, thanks to Will for this one.
The New Zealand Super 14s and Adidas have come together and created this nifty little flash site. It allows you to choose two players from Tamati Ellison, Ali Williams, Richie McCaw, Jimmy Cowan Liam Messam and then watch them swap rugby shirts with each other. Something tells me that their target audience with this campaign may be drawn entirely from a single half of the population. Anyhow, worth a look if you're female, a rugby fan, or an online marketing type.