This weekend Red Dwarf is coming back to TV on Dave with the backing of a kickass digital marketing campaign. Red Bee Media have created an online treasure hunt inviting fans to find the crews landing location on Google Earth. The game started with an email sent to 55,000 fans, which contained codes and hidden links. The game also utilised a number of ARG style elements; including a personal ad for ‘The Cat' on Gumtree, an ad for two of the crew to rent a flat in Mayfair, and two websites: Lister's Coming Home and Scanning Jupiter.
Along side this, there were also a series of 'subliminal messages' featured on Dave and its website. Flashes of an image of the Red Dwarf spacecraft with the logo ‘Red Dwarf has landed' were run at several key times during the last couple of weeks, resulting in 438,492 site visitors in just four days.