Thursday, May 22, 2008

Fiat's Digital Wall

As part of Fiat's new UK concept store, Moving Brands and AKQA have produced this fantastic Digital Installation. Purely as an experience piece, the sole puirpous of the wall is to to create a unique interactive experience to engage, excite and inform customers.

Using nine 40' LCD screens with 48 ceiling and wall mounted infra-red sensors, the installation creates a real-time onscreen interaction designed to replicate the cheeky personality of the new Fiat 500.

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