Wednesday, May 28, 2008

Memory Almost Full

Sir Paul McCartney’s Memory Almost Full digital campaign has been nominated in the NMA best in ‘Music’ category. The campaign, which has been a truly interactive experience, is promoting both the latest release and the legend behind the music. The online elements provide exclusive content such as news, behind-the-scenes, diary and video updates. Memory Almost Full has been completely groundbreaking in its use of digital media.

Although I’ll admit to never having been a huge Paul McCartney fan, I do think this campaign deserves it’s recognition as being truly innovative in its approach.

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