V Australia - One Way Ticket

Back in July and August, V Australia and Virgin Atlantic ran two really innovative and immersive competitions. 4320:SYD and 4320:LA were Twitter driven campaigns that offered participants a once in a life time experience, through a first of its kind mechanic. Following their Twitter based activity, V Australia have launched their latest online marketing campaign, this time through Facebook.

The latest campaign is based on the concept of Frienemies.

Frienemy [Frie•ne•my]
- noun
1. A combination of 'friend' and 'enemy'.
2. A ‘friend’ who has become an ‘enemy’ by doing something that’s got on your nerves. So why not get rid of them?


The campaign calls on users to nominate a ‘frienemy’ using the V Australia Facebook app. By nominating a ‘Frienemy’ with the app you can win the chance to send them on a one-way trip to Johannesburg, Phuket or LA. The app features a public leaderboard of the campaign's top Frienemies, and will run until November 24.

The campaign has been developed by V Australia by Native.