Saturday, January 2, 2010

CA.LL - California Calling

I'd be very surprised if you haven't seen the 'California - Find Yourself Here' ad that is part of the As far as ads go, this may have the most impressive array of stars packed into a mere 30 second ad.

But so what you ask?

Well, California Tourism’s latest campaign has gone live and it's taking that ad to the next level. Introducing a seriously cool prize through a user generated competition mechanic, the campaign looks set to follow in the foot steps of a number of recent UGC campaigns that have proved extremely engaging. So what is this one all about? Check out Adam Buxton explaining exactly what's going on...

So essentially members of the public are being invited to audition for a part in the commercial by uploading videos. All you have to do is explain why you should be chosen to appear in the ad and then it's all down to a public vote. A winner will be selected in March and flown out to California to experience full VIP treatment whilst filming their part in the ad, which will be aired next April.

As well as the microsite and YouTube channel, the campaign is also live on Facebook and Twitter.

What you're really wondering though, is what's the prize? Well, as I said, it's a whooper. Basically it's first-class everything with a full VIP treatment to boot. You and a friend will be given USD$1000 and sent on a whirlwind tour of the Golden State. Full details are here.

Finally then it's just a matter of checking out the competition, so to speak. Here's the videos already uploaded.

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