Adsense Opens For iPhone and Mobile Applications

Last Wednesday Google announced that Adsense was expanding to the iPhone and other mobile application platforms. A trial program has been in place with a small group of publishers such as Sega, Shazam, and Urbanspoon since April, to test and trouble shoot the new service. While the current offering will still be in beta, Google says that they see this as a way for developers to be rewarded for their work, and also to extend their contextual ad network.

Of course for advertisers, this means that the opportunity is now available to expand existing Adwords campaigns into various mobile applications. Some of the benefits that are offered are targeting traffic from specific applications and locations, and of course, targeting by specific keywords and categories.

The following is a testimonial from Howard Steinberg, Business Development Director at UrbanSpoon:

Display Advertising: Click for Fun

Cheers to Brian for sending this one around the office. Perhaps a perfect example of how to drive huge interaction rates, brilliant engagement times and, ultimately, grab attention and retention within your consumers.

Michael Jackson

Without doubt the world's greatest performer has died. Yesterday evening Michael Jackson passed away, following a cardiac arrest at his home. I feel truely sorry for everyone who never had the chance to see him perform. I saw him in Lansdowne Road in 1992 - no one has ever come close to doing a better gig in my opinion. Michael Jackson really was the King of Pop.

Chris Cornell - Bill Jeanie


Some of Michael's Moves

Facebook Connect

Spotted this great presentation from Razorfish, explaining exactly what Facebook Connect is and how it could be integrated into existing services. Worth a look if you're not completely familiar with Facebook's data portability function.

The 2010 Mustang

In 1990 Roger Keeney was involved in a farming accident. A piece of metal struck him in the head and when he regained consciousness he was unable to see anything. He had completely lost his sight. It might seem odd then to hear that Roger was given the chance to take the newest Ford Mustang convertible on an amazing ride; reaching speeds of up to 90mph and pulling doughnuts.

The 62 year old won the chance to do this by participating in Mustang's '10 Unleashed' promotion. The promotion asked people to describe their ultimate Mustang experience in 250 words or less. Sounds simple.

For anyone who likes cars (especially Mustangs!), watch Roger's entire video diary here.



If you have any interest in performance cars or drifting, check this out...