2012 - This is the end

How would the governments of our planet prepare six billion people for the end of the world?

Roland Emmerich's new movie "2012" will be hitting cinemas this November. The plot is based on the Mayan prophecy that the world will end on December 21st 2012. Marketing for the movie started last November (2008) with the following teaser trailer but since January a number of other channels have come online. The movie microsite has gone live and provides links to two other sites that form the core of a really smart digital marketing campaign. It doesn't stop there though, the character played by Woody Harrelson has both a Facebook profile and Twitter account. Unfortunately the Facebook page is private and there is little Twitter activity but I'm hoping this will change as the launch date approaches.