How To Do Digital

Check out this fantastic post over on Scamp, by guest writer James Cooper, creative director of Dare. It's funny but ultimately completely true.

1. Keep it simple
2. Be original.
3. Doing digital is harder than TV.
4. Great digital work usually comes from teamwork.
5. The digital equivalent to ‘Balls’ is Nike +.
6. It’s actually easy to win an award if that’s all you want to do.
7. If you are going to use celebs, do it in an interesting way rather than just plonking them on a site.
8. People talk a lot about community and social networking.
9. Don’t take yourself too seriously.
10. What’s with this conformity?