Thursday, December 17, 2009

Carlsberg: The Making of 'The Secret'

In 1883 Carlsberg's Brewer, Emil Christian Hansen, made a remarkable discovery that would change brewing forever. Hansen isolated the first pure brewing yeast and provided the first ever way to brew consistent quality beer. This was a 'Secret' that most other brewers would go to any lengths to acquire. Carlsberg decided to give it away!

This is the 'making of' video of Carlsberg's newest ad, 'The Secret'.

The ad was developed by Peter Owens Advertising and directed by Johnny Green. It was produced by Knucklehead and post produced by Framestore. The music for the ad was specially composed by Paul Raeburn.

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