Tuesday, December 29, 2009

Guinness 250: New Year's Eve

Two weeks ago I wrote about Guinness's plans for New Years Eve. To mark the end of their 250th Birthday year, Guinness are planning a spectacular live TV ad to be broadcast on RTÉ 1 at 17:59 on New Year’s Eve. Little is known about the ad except that the 60 second event will feature a visual recreation of Arthur’s famous signature in a 'dramatic way'.

Funny thing is, in the last fortnight I've heard so much speculation and talk as to what this will be. Some folk have said it will be trained toucans flying in synchronised formation, while others have suggested a giant artificial cloud in the shape of Arthur's signature. Personally I just don't know what to expect, but I'm definitely excited.

Regardless of what fantastic thing Guinness produce, it's worth remembering that the entire year of celebration hasn't just been about Guinness's 250th Birthday and the famous signing of the 9,000 year lease on the St James’s Gate Brewery. This year saw the establishment of the Arthur Guinness Fund. A fund established as a thank you to the people of Ireland, which will be used to create opportunities for communities throughout Ireland by supporting social entrepreneurs.

You have to admit, that that's pretty decent.

So........ To Arthur!


I spotted this on RTÉ and thought it was well worth sharing. This is Guinness's 200x200 island placement from it's New Year's Eve advertising campaign. Essentially it just a simple countdown, but how extremely appropriate. Great idea, great execution.

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