Sunday, December 6, 2009

Starbucks (RED) Love Project

Last Friday Brand Republic reported that Starbucks will be running the world's biggest Facebook ad campaign ever. The campaign is Starbucks (RED) Love Project

The campaign aimed to bring the world together to sing about the one thing we all have in common; love. People from all over the world were able to log on to the campaign microsite and sing-along to The Beatles, All You Need is Love, on 7th December 7. The global karaoke is part of Starbucks efforts to help fight AIDS in Africa. The campaign microsite also allows you to watch streaming videos of everyone who submitted a video of their contribution. There is also a gallery of drawings that people submitted to the Love Gallery. For each drawing or video added, up to one million, Starbucks and (RED) donated five cents to the Global Fund.

The is the campaign promotional video:

On Saturday over 16 countries saw Facebook ads go live for the advertising campaign to promote the microsite, including the US, UK, Canada, Turkey, France, Spain, Germany, Switzerland, Austria, Ireland, Brazil, Korea, Thailand, Hong Kong, Singapore and Indonesia. For the two days, every user logging on to Facebook for the first five times would have seen the ad.

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