Sunday, July 26, 2009

Now Look What You Did

I've been doing a bit of research on production companies and going through show reels etc. Some of the work out there at the moment is simply amazing - cgi and animation that would put Hollywood to shame. One company MAKE, a Minneapolis design studio that specialises in motion graphics and animation, are doing some really cool work. Unfortunately it was a pair of public service announcement videos of theirs that caught my eye. The two videos, "Cigarette" and "Trash", are both fully animated and were pushed through a dedicated microsite. Their message is all about your actions having an unexpected affect on the environment.

Is it just me or would you agree that they're a little bit too much? I mean, whatever about "Cigarette" which is possibly just funny, "Trash" on the other hand is just depressing.

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