Tuesday, July 7, 2009

McDonald's Appoints VCCP

Yesterday Brand Republic carried a marketingmagazine.co.uk article by Joe Thomas, about McDonald's appointment of VCCP to manage its employment brand and recruitment advertising. The appointment came after a three month pitch process, with VCCP facing down DDB in the final round. Leo Burnett remains McDonald's lead agency in the UK.

VCCP's recent work includes O2's rubber duck tv ads (including an Irish version) and my favourite campaign of the year - Compare the Meerkat.

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