Friday, July 17, 2009

Smirnoff 'Moscow Mule' - The Launch Party

Last Thursday I had the pleasure of attending the Smirnoff 'Moscow Mule' Blogger Launch Event, which was loads of fun. Last night, however, was a whole other experience with the full Launch Party!

Fire Breathers, Stilt walkers, Jugglers, an amazing 'Hula Hoopist' and a great Ring Master - a really, really visually stimulating line-up of entertainers. Arveene Juthan and Dan Williams on the decks, and a special appearance from Jade Jagger - seriously good tunes too.

So the best part (baring in mind I'm a total geek)?

I love the creative behind all of this.

The outdoor went live - non-branded, slick looking creatives with a cryptic (non) call to action. The ad/visual fits in perfectly too (you'll have to wait for that - though I should have it very soon). Everything revolves around the idea of the 'extraordinary'. The guys behind this have done a great job of integrating the message across all platforms and really bringing it to life. For a drink that is so old it has been given a new lease of life, and it's a fun one!

So until I get the visual from the girls and can show you what I mean, check out this...

For those who haven't seen it, I also thought it'd be worth sharing Damien's video of Marty ('THE' Smirnoff Mule bartender - total legend btw) making a Smirnoff Mule...

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