Augmented Reality: Museum Guide

This is the second time Augmented Reality has done this to me! About a month ago one of our Creative Directors, Marty, gave a Friday Session presentation on AR. Afterwards I mentioned that I didn't think it'd be long before online shops were using the technology for clothes shopping (work out your size, let you see garment on you etc.). Sure enough 3 days later I found someone already doing it.

So when I posted about the 'Augmented Reailty: New York Subway Map' I shouldn't have thought that anything different would happen. In that case I speculated that AR would be perfect for galleries or exhibitions. Well here's a video of an Augmented Reality system current being tested for the Paris Science Museum. Unfortunately you may want to turn your sound down (sorry).