Thursday, July 23, 2009

Nike: It Was A Good Day

There are three reasons I love this ad; 1) the song is fantastic - I remember the first time I heard it and exactly how good I felt because of it, 2) Paul Rodriguez is a phenominal skater and I love his free-style, and, 3) Nike Brand Kitchen simply kick ass - these guys are the business when it comes to creating sporting tv spots.

'Nuff said: sit back, hit play, chill out

Agency: Nike Brand Kitchen
Advertiser: Nike
Creative Director: Ean Lensch
Producer: Craig Smith
Nike Skate Group Creative: Jon Humphries
Production Company: Harvest
Director: The Hoffman Brothers
Executive Producer: Bonnie Goldfarb, Scott Howard
Head of Production: Rob Sexton
Director of Photography: Max Goldman
Editor: Mark Hoffman
Sound Design: Ravenswork
VFX Company: The Syndicate
Music Artist: Ice Cube
Song: It Was a Good Day

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