The New York Museum of Modern Art have just launched an excellent campaign to promote the museum. The redeveloped website helps visitors plan their visit to the museum through connecting with your Facebook profile. Using Facebook Connect, the site scans your Facebook profile, analyses all your details and matches your social network preference and likes/dislikes to show you which of the current museum experiences would be of most interest to you. You will be given personal recommendations that you can add to your profile and send to friends.
This is an excellent example for every exhibition and event on how to provide a unique and tailored experience to all your guests and visitors.