Thursday, August 13, 2009

What's In Your Handbag? (or Manbag!)

The styles may vary but it doesn't matter if you're a girl with a Gucci or a dude with a record bag, the benefits of having a bag to dump all you gear into are unquestionable. It may surprise you, however, to find out that if the right person has a look in your bag of choice, they could tell you all about yourself. Debbie Percy is just such a person. Following an extensive career in corporate HR, Debbie has spent the last four years developing a technique to introduce her clients to the concept of personal change and life coaching, through, what she calls, Handbag Therapy.

I was lucky enough to speak with Debbie yesterday evening for the launch of the Kildare Village Outlet ShoppingWhat’s in your handbag?’ digital campaign. Debbie had the opportunity to go through my 'manbag' and give her analysis of who I am and what I'm all about. Here's the funny thing - she was 100% right on everything she said. Seriously, I can't even begin to explain the detail that she went into but totally correct in everything she told me.

The 'manbag' in question

So what exactly is all this about? Well, as I said, yesterday was the launch of the Kildare Village Outlet Shopping ‘What’s in your handbag?’ digital campaign. Through the dedicated campaign microsite, users are invited to register and upload a photo of their handbag and its contents. For one lucky winner there is a €1,000 shopping spree up for grabs at Kildare Village, as well as a similar handbag therapy analysis.

What makes the campaign really interesting is that there is a public vote on all photos uploaded (check out the current uploads here). The top five handbags with the most votes then go through into the final and go head-to-head against eachother under the expert review of the Kildare Village panel. From there an ultimate winner is chosen. Of course, that's where the campaign also jumps in to benefit the voters. Everyone who registers (both those uploading pictures and voting) will be given a VIP Day Card that gets you 10%-off for your next trip to Kildare Village Outlet Shopping. Pretty cool, especially considering the current economic climate. I for one am always on the look-out to save a few quid and still treat myself to a few nice things ;)

The competition closes on 6 September 2009 so don't waste any time. Get yourself over to the site and upload your handbag/manbag, and ask your mates to vote! You can also become a fan of Kildare Village on Facebook.

For those of you who haven't popped out to Kildare Village, I recommend a trip for sure. Similar to Woodbury Common in New York or The Outlet up in Banbridge, Kildare Village offers over 55 designer brands, offering last seasons’ ranges at up to 60% off.

1 comment:

nicola-t said...

In case that's not enough snooping for you, there's a group on flickr dedicated to looking in people's bags as well... ;) obviously not a marketing thing though...

I'm not necessarily accusing you of snooping Christian, just for anyone reading who's curious...