Budweiser has launched what may be the coldest beer in the world, and we in Ireland are the first people in Europe to enjoy it. Budweiser's new Ice Cold Bottle is a new innovative aluminium bottle that keeps your Budweiser colder for 17 minutes longer then any other beer bottle. Chilled in special fridges, called "chillchambers", Budweiser's Ice Cold Bottle is dropped to a very chilly -5°C without the beer actually freezing.
The eye-catching striking red bottles can be found through out the country in all your favourite bars and clubs, and have enjoyed a great summer start with at a host of cool gigs including both the U2 and Take That concerts.
Budweiser Brand Manager, Sarah Spain said “ Budweiser Ice Cold bottle is a completely new way to experience the ultimate in cold beer. We know beer drinkers love their beer served really chilled so we wanted to offer them the coldest beer possible, in a slick new aluminium bottle”.