Monday, August 10, 2009

What is Social Media

I posted at the beginning of the month about a great presentation that Paul Isakson, Head of Strategy with Space 150, gave at the Marketing 2.0:unfiltered event put on by Espresso. Following on from that there is a must-see presentation by Marta Kagan, Managing Director at Espresso: 'What The F**K is Social Media?'

Here Marta takes a look at exactly where Social Media is within the modern (digital) marketing mix, how brands / businesses should be utilising Social Media, and what the important points are to consider (remember) when making the move into Soicial Media. Although this is written from an American perspective, almost all stats are international and all learnings are universal.

Marta's presentation is a follow on from her first 'What The F**K is Social Media?'

Follow Marta at...
Bonafide Marketing Genius
Marta's Blog

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