Tuesday, August 11, 2009

Wieden + Kennedy 12: Fail Harder

This definitely has to be one of my favourite things that I've seen from Wieden + Kennedy 12.

The project was to create a mural, which they did with over 100,000 thumbtacks and over 351 hours (in the process they bought out all available clear push pins on the west coast of the US). The mural spells out Fail Harder. W+K12 runs by the philosophy of the importance of failure during the creative process to ultimately create stunning and impactful creatives.

Wieden + Kennedy 12 is an experimental advertising school run by Portland ad agency W+K

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