Sunday, August 30, 2009

VW Dudeism

Volkswagen have just launched a new advertising campaign to highlight their support of independent cinema. Their first ad features a man who has been so inspired by the film 'The Big Lebowski' that he has created a religion around The Dude. He feels that Jeff Bridges character provides a teaching "that is just right for this time and place".

Does it seem strange that there's no VW cars featured anywhere in the ad?

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