Friday, April 3, 2009

In-Banner Slider

Spotted this ad and thought the slider function was really slick. It's a simple ad but the coverview-style rotation of the images is really nice. I think it's really important to recognise how an otherwise relatively boring ad can be completely picked up with the simplest addition. I would bet that the engagement times for this ad were hugely inflated then if it had not had the slider.

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