Saturday, March 28, 2009

Let it Shine!

The new 60 second TV spot for the Honda Insight, created by W+K Amsterdam, has to be seen to be believed. Using the cars themselves, W+K created the largest LED-style display ever. This is the first TV spot from W+K since their appointment in November 2008. The team behind it are Zach Watkins, Craig Melchiano, Mark Sloan, Jeff Kling, John Norman and Sue Anderson. The concept is to build on Honda's ‘Everybody wants to be good’ tagline and reinforce Honda as a leader in automotive hybrid technology.

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