Just wanted to share this great article from Matt Dickman which gives a great insight into online brand reputation monitoring and the use of the HashTag. Definitely worth a read.
Wednesday, April 15, 2009
The HashTag
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2 comments:
Christian -- Glad you liked the post. It's interesting to see the effect this is having on Twiiter et.al. to bind our thinking on ideas over time.
Hey Matt, yeah great post - obviously in light of recent Social Media blunders by a number of extremely high profile international businesses, the hashtag (and Social Media monitoring in general) has been suddenly boasted to a senior position of attention. Your article sums this up perfectly. Cheers.
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