Wednesday, April 15, 2009

The HashTag

Just wanted to share this great article from Matt Dickman which gives a great insight into online brand reputation monitoring and the use of the HashTag. Definitely worth a read.


Matt Dickman said...

Christian -- Glad you liked the post. It's interesting to see the effect this is having on Twiiter to bind our thinking on ideas over time.

Christian Hughes said...

Hey Matt, yeah great post - obviously in light of recent Social Media blunders by a number of extremely high profile international businesses, the hashtag (and Social Media monitoring in general) has been suddenly boasted to a senior position of attention. Your article sums this up perfectly. Cheers.