Sunday, May 31, 2009

Friends of Glass

This is, without doubt, the oddest recycling campaign I've ever seen. The campaign has been put together by The European Container Glass Federation (FEVE) and centers around the Friends of Glass website, the Blog in a Bottle and the Singing Bottle Hank.

Hank's Microsite offers visitors the chance to watch Hank's video (also embedded below) and send letters of petition to a number of celebrities and organisations, due to Hank's catchphrase, "I'll be back".

An oddity for sure!

The European Container Glass Federation (FEVE) is an international non-profit association founded in 1977. It currently counts 59 packaging containers and machine-made glass tableware members operating in 23 European countries.

The federation represents the glass container industry at the international, and especially European, level and serves as a forum for examining common questions. FEVE maintains a dialogue with the European institutions and agencies on environmental, trade and other important issues. The federation promotes glass packaging and glass recycling, complementing the activities of the glass industry at national level.

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