To promote the New Zealand tv show Girl Racers, Tribal DDB created the following two ads. I'll be honest I was very much in two minds as to whether they were a bit too much to post, but when it comes down to it I considered the target audience that the tv show probably attracts and realised that these may be some of the most suited ads I've ever seen.
Seriously.
Think about who watches a tv show about girls who wear tight spandex onesies and drive really, really fast cars. In my opinion these ads hit the target market nail firmly on the head. I hope you agree....
Wednesday, May 20, 2009
Interactive Display Ads Hit Target Market Perfectly
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