Wednesday, June 3, 2009

Tories Launch Facebook App

I'll admit, the idea intrigues me. However, I'll also admit that I had the same idea last Christmas when brainstorming a campaign I was working on at the time. Get people to donate their Facebook statuses or Tweets. Simple and yet the immediate potential to reach hundreds upon hundreds of people. Certainly interesting to say the least.

Well, in the run up to the European elections, the British Conservative Party has launched a new Facebook App and is asking its supporters to donate their Facebook statuses. The application allows the party to takeover your status and feed in its own message. Obviously all campaign orientated. At the same time, users can still update their statuses manually.

This is just the latest example of the Tory party moving online and capitalising on the cost-effectiveness of digital media. They have also recently used Google AdWords (PPC) to target searches relating to MPs expenses, and David Cameron has participated in Q&A sessions via CoveritLive and Twitter.

To counter all this online activity, the Labour has launched a website,, to bolster their on-going campaign theme that David Cameron will cut public spending. However, all-in-all, the Labour party has focused far less attention online then their opposition.

This is the video that Labour produced:

No comments: